You wouldn't start a business without a business plan. So why
would you create a brand without a communications strategy?
- Strategic messaging develops your company's unique value
proposition and identifies the key attributes that
differentiate you from your competition.
- Consistent, professional messages reinforce and position
your brand for increased awareness, preference, and profit.
- Each message should be mapped to your marketing and
business objectives, prioritized, and customized to resonate
with each target audience.
- Your strategy will build consistency for your tactical plan
and help you prioritize and select appropriate tactics.
We will help you create your plan with our easy-to-use Murano
Blueprint™. The blueprint is a roadmap for all of your company's
We develop messaging for each of your key targets including
customers, influencers, and channel partners. This messaging will
serve as the foundation for copy that can be customized for any
audience, any communications vehicle, or any selling situation.
Call us to see a sample of the Murano Blueprint ™ or for a free
Do You Have a Communications Strategy?
|Murano Communications, LLC